We offer organic search engine optimization so your business can be found when potential and existing clients search for your products and services. We also offer Pay-Per-Click(PPC) advertising through Google AdWords. The option is yours and both have advantages.
We offer organic search listings, which are highly competitive with other businesses but are free to be seen and clicked upon. The other common option, Pay-Per-Click advertising, charges you everytime someone clicks on your link and is not the first choice for many businesses.
There is no one size-fits-all solution when it comes to search engine optimization. It is a constantly evolving service that needs to be properly executed in order to obtain the results that you want. Our search engine services include a careful analysis of your current search traffic, frontend website content, as well as backend coding. There are many factors with Search Engine Optimization, including SEO-friendly website copy, internal site links, social metrics, links from other websites to yours and many others. For our search engine optimization services there is an initial fee, for performing one-time updates on your website (frontend & backend), followed by a monthly fee to improve and maintain your search engine rankings.
Having a website that cannot be found when a potential client or customer begins a search may mean that you could be losing out on potential business to your competitors. With organic search engine optimization we work with you to enable your website to be listed where you can be found when potential customers look for your products and/or services. These listings are found below paid advertising and do not cost you anything if someone clicks through to your website. There is no quick or simple way to be listed organically in search engines and it is a complex process that takes effort and time, but can produce great results. We would be happy to show you examples from our SEO clients and how we were able to select their key terms and affect their search engine placement.
We offer Pay-Per-Click (PPC) advertising through Google AdWords so you can be seen when people search Google, which is important because 75% of all searches are done through Google. You can also be displayed on websites relevant to your products and services that potential clients may visit. PPC advertising can be set up and operational within a few days or less and can be a good option for industries that are very competitive for organic search rankings. They give almost immediate results, but as soon as you stop paying for PPC advertising or your daily budget expires, you will no longer be found in searches. It is called pay-per-click, as you will be charged every time someone clicks on your website link. Depending on your industry, this could be a few pennies to $10 or more PER CLICK and can quickly add up. A daily budget can be set, but once your budget is met for the day, your ads are no longer shown. This option works for some businesses, and we welcome the opportunity to discuss the advantages and disadvantages for your particular business before you choose PPC.
Website owners often get emails and phone calls from companies that will try to instill fear in you by telling you that "Your website can't be found in search engines," or "We can get you to #1 in search engines," or "We are calling on behalf of Google," or that "You need to update your local online listing."
All of these companies can make you question yourself and your website, and are often simply meant to get you to spend a lot of money, with little to no results. Do not be swindled by phone calls and emails with promises of "#1 in search engines." With PAID advertising, if you have an unlimited budget you could technically be listed as #1 in PAID searches, but no legitimate SEO company would ever make those promises, as there is no way to control and 100% guarantee organic search engine results. We are always completely honest and realistic with our clients about the results that you can obtain with the budget you have.
With our SEO services you can be certain that your website is being properly cared for and that search engine-approved White Hat SEO tactics are being used.
White Hat SEO involves following with integrity standard search engine procedures that are approved by search engine companies. This include industry-specific research on terms and keywords, analysis of the website and improvements to both the frontend appearance as well as backend coding to make the website work for both users as well as search engines. The result is long lasting organic rankings in search engines for properly maintained websites.
Black Hat SEO is essentially the opposite of White Hat SEO and involves using unethical tactics to get ranked higher in search engines. These methods are frowned upon by search engines and although a site may temporarily spike up in searches or traffic, these tactics can lead to a complete de-indexing of the website from search engines and/or ranking penalization. These tactics include link spamming, keyword stuffing, spamdexing and using copyrighted content from other sites just to name a few.
There is no shortcut when it comes to ranking well in search engines. Claims of quick, easy unrealistic results will almost definitely end up hurting your website in the long run.