Does my website expire?

Friday, February 7th, 2025

We frequently get asked, “What is the shelf-life of my website?”

While a website does not exactly have a “lifespan” to it, it is important to understand that we live in a fast-paced changing digital world. There are many factors to take into consideration, but industry wide a general rule of thumb is 2-3 years.

Factors that can impact and affect your timeline include appearance, branding, traffic, code, trends, information, relevance, ease of use, loading speed, SEO algorithms, performance, and others.

If you find your business in need of a website redesign, please contact the expert team at WebLeaps.

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